Following successful tests in markets such as India and Chile, a collective called CR8 was tasked to refine the BUD X concept, as well as offer ways to scale this concept globally. Working with brands, artists, labels and other agencies to develop culture based strategies for a post-advertising age, CR8’s primary focus is music strategy and live experiences, as well as art, fashion and sports. While CR8 had covered most of this project, they needed our help redesigning the presentation deck. The goal was to create a fresh and bold brand aesthetic, using this new look for all of the promotional elements and communications pieces for advertising and merchandise. In addition to providing graphic design, we also shared our branding expertise, striving to create the strongest brand possible.