EA Games is the name in video-game franchises. Chances are you’ve played at least one of their games. With EA Sports titles like Madden NFL, NHL and NBA LIVE as well as franchises like Battlefield, Need for Speed, The Sims, Medal of Honor, and fantasy titles like Mass Effect, Dragon Age and Titanfall – EA is a powerhouse for game development.
And, within this massive company, sits EA Trax – their full-service music department that is the central hub for all of EA’s global music operations. A busy department run by three mastermind maniacs, these experts focus on delivering music-solutions across all of EA’s verticals: music supervision, marketing, business development, brand partnerships, extensions, events, PR, custom music and original scores – they do it all. With their importance within the company continually growing, it was time for them to rebrand the department.
“We are changing the way games sound, where new music is heard and how artist’s careers are launched and developed. Our work and our influence consistently grow beyond games. Beyond borders. Beyond any other music delivery system in the world today.”
- Steve Schnur -