We met music artist Ferry Corsten during ADE (Amsterdam Dance Event) one year, during a day full of meetings, but we immediately felt a bond because we felt he really understood our brand.
His take was that we were house music lovers, based on the colors and textures we used in our work then, and we have to say he hit the nail on the head. We were so excited when the artist asked us to create all branding for his upcoming house music side project called “Full On”.
We worked on all branding aspects, including creation of the actual brand, the logo, brand guidelines, website and the visual materials for the summer campaign on the North hemisphere. We explored a different side of Ferry Corsten, so we created a branding system that would be classy, classic and refined, a system that could apply to a totally different audience than his normal.