After several meetings and presentations with Jaunt, we transformed our research into a number of deliverables which included: brand colors, sub-brands, a new client-facing website, as well as marketing and promotional materials. Collaborating with them, we searched to find a communication strategy that mirrored the innovations we were seeing in Jaunt’s technology. We followed their approach of connecting technology to the human experience.
At Jaunt they strive to be on the forefront of connecting us with our technology. In our strategy we made sure not just to inform consumers about Jaunt’s technology, but to also demonstrate how easily their content integrates into daily life. To accomplish this we knew we couldn’t just educate the consumers, we needed to connect with them emotionally. It took many steps and an incredibly detailed approach, but we were so excited with the final branding.