That’s where we came in –
Working with Red Bull and Blizzard, we were tasked with creating a full brand development and video graphics for the E-Sports online broadcast of the new Hearthstone competition. This would be our third project with Red Bull and provided a unique challenge to blend three distinct brand worlds into one seamless whole: the Red Bull Universe, Blizzard Entertainment and Hearthstone.
We began with a comprehensive Brand Analysis. Delving deep into the world of Heartstone, we realized the greatest challenge of the project would be to recreate the Blizzard and Red Bull brands that already exist but were too futuristic and far from the aesthetic of Warcraft and Hearthstone. Shifting into the Hearthstone universe the brands would need to look medieval, ancient, crafted, wooden – more steampunk than spaceship.