Having been a fan of Alessia Cara’s music, Zedd reach out to the singer to collaborate on a single. Once they had a completed track, entitled “STAY”, the next step was to get it out to the world. EAT was then brought in to update the existing Zedd website to create a splash page for the artwork promoting “STAY”. The splash page needed to be immediately recognizable as the artwork for the song (to match the music video) and be engaging, but still simple enough to allow us to update the page with each new track to follow. To start the project, EAT first researched different types of effects that could be implemented to the splash page’s artwork. Once Zedd’s team approved a creative direction, we were then able to simulate the desired effects through our animation software. Once approved, we laid out the art, coded it and got it done in no time. The ultimate result was a sleek splash page with a dynamic interactive parallax effect (with a moving reflection of a mirror) that perfectly represented the engaging spirit of this uplifting track.