a creative studio
that delivers
your brand story
through design,
technology, and
experiential art

RedBull Sports

the challenge:
Even brands as epic Red Bull need help from time to time. As they set out on a pursuit of new targets, they wanted ideas on how to do this in the most creative way possible—this is where we came in.

the brainstorming session:
EAT had another immersion meeting with the Red Bull team, opening up the space to explore. this brainstorm session helped ignite all possible ideas, creating a free formed zone of creativity and fun.

the boards:
to close out this project, EAT created personas boards—to be included on the business planning materials—of the major target audiences, helping red bull team to visualize how they behave: what they do on spare time, eat, listen, watch, drink, support etc.

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